How to Use Social Media in Your Career

The ultimate guide to creating a successful social media career strategy

The way we view social media today has changed over the years, evolving fast and changing the rules by the day. But one thing’s certain, and that’s the power social media holds.

Nowadays, almost every business or brand has social media accounts with specific content and style for each platform to increase their engagement, convert sales, redirect users to their websites, and more.

If you’re looking to boost your career, a quality social media strategy can help you, and in this post, you can find everything you need to know about the topic.

The Power Of Social Media

Social media holds great power, and depending on the platform used and the content posted, you can attract specific audiences and create a unique community.

Unlike what many people might think, social media is not just about posting a nice picture on Instagram or spending countless hours scrolling through TikTok, but rather a powerful tool you can use to boost your career, increase your sales, get people to know you, and more.

There are many ways to use social media in your career, and depending on your goals, availability, and resources you can create different social media career strategies.

For example, if you want to scale your finance career, you should focus on creating content about financial topics people are interested in learning more about, and post it on the appropriate platform.

Having a valuable social media following can help you establish yourself as a trustworthy source, as well as a person people can check on if they have any doubts about a topic you’re proficient in.

Above all, it is important to know that social media is always changing, therefore you should always be updating your content and coming up with new ideas to post.

Making The Most Of Social Media To Boost Your Career

There’s a difference between using your personal social media accounts to pass time and using your professional accounts to build your profile.

Social media in your career can help a lot, but it requires dedication, originality, and patience. Don’t get discouraged if, after the first post you upload, you don’t have much recognition, boosting your career takes a little bit of time.

A quality social media career strategy involves several things, including rebranding yourself, creating unique content, using multiple platforms, and more.

In the following part, these and other key factors will be explained further to showcase their importance and why you should consider including them in your social media strategy to boost your career.

• Rebrand your profile. When looking to implement social media marketing in your field, it is highly recommended that you create a professional profile to gain authority.

  This includes using a resume-style profile picture, and a short but detailed description of yourself or your business that can showcase your skills. Make sure your profile does not have any grammatical errors.

  Pro tip: if you have old content or posts in your profile that do not align with your new image or social media career strategy, archive or delete it so your profile looks nice and clean.

• Post unique content that highlights your abilities. Displaying your talent should be your number one focus when building a social media marketing strategy to boost your career. In each video, article, post, or anything you post, there should be an indicator of your skills and abilities.

  This can help in landing partnerships, and new opportunities as well as allowing hiring managers to consider your profile for a role.

  Disclaimer: having a huge following on social media does not guarantee you’ll land any role you apply to, but, having a strong following by posting quality content about your skills that you later add to your resume can help people consider you as a trustworthy and relevant candidate.

• Share your content on various platforms. Each platform is unique and directed to a specific audience, which is why you should create tailored content for all the platforms you use.

  For example, if you’re creating your social media strategy to boost your career, having a LinkedIn account is always recommended, but also Facebook, TikTok, and even Instagram as well.

  The tone used in LinkedIn posts might not be the best one to use on TikTok, which is why analyzing each platform and coming up with different content strategies will guarantee excellent social media career marketing.

Social Media Platforms To Use

The choice of which social media platforms to use in your social media career strategy matters a lot, and will present the guidelines for creating and uploading your content, as well as how you interact with others.

LinkedIn should be one of the most important platforms you share your content since it is the go-to place for hiring managers, recruiters, and many business opportunities. What’s great about LinkedIn is that you can connect with influential people and peers, allowing you to network and make yourself known.

Twitter is another excellent social media platform you can easily set up and start using, and it is perfect for people who don’t have much time to record videos or create images. In a few words, you can share your skills and abilities as well as connect with people easily.

Other recommended platforms are Instagram and TikTok, which are excellent for people looking to target Gen Z primarily. Make sure to learn the tone and recommended style of each platform to make the most out of your content.

Final Words

In this post, we talked about how to use social media to boost your career, including the power of social media, how to maximize everything you post as well as the best social media platforms to consider when creating your social media marketing strategy.

No matter your age, skills, or abilities, you can easily start using social media to boost your career over time. With time, dedication, and a lot of patience, you can achieve anything you set your mind to.